The LocalRevenueEngine System

More leads. More booked jobs. Scaling revenue.

I help local service businesses keep their phones ringing, their leads flowing, and their leads-to-jobs conversion rate climbing, through the LocalRevenueEngine System.

Book a discovery call → See the results
✓ 5+ yrs in paid media ✓ Google Ads, LSA & Local SEO ✓ Free call, no pressure
John Joseph Santos, Google Ads and Local Service Ads specialist
JOHN JOSEPH SANTOSGOOGLE ADS · LSA · LOCAL SEO
$10M+
Managed ad spend
5+
Years experience
30+
Local businesses helped
70–80%
Leads-to-jobs CVR
Clients I've worked with
Comfort Union
Pure Plumbing
Davinki Pressure Washing
Gator Dumpsters
3 Kings Auto Garage
Sterling Dental Group
CNE Dental
Toastique
Museum of Illusions
Pelagic Color Fishing Company
Why me

Sound familiar?

If you're nodding at any of these, here's exactly what changes when you work with me instead.

Want more trucks, more crew, more revenue — but worried your ads can't fuel it?

→Local service is the only market I work in, and I keep studying it every week. Your growth isn't a side project for me — it's the whole job.

Sick of hopping between agencies that stop caring the moment they sign the next client?

→I don't collect clients just to fill a roster. I take on a few I can genuinely grow, so your results never become an afterthought.

No time to learn and babysit ad dashboards while you're running the business?

→You shouldn't have to. I run a proven system, not guesswork — so you stay on operations while the pipeline fills.

Last provider obsessed over their rate, but had no real system behind it?

→The LocalRevenueEngine System is a repeatable process that works across almost every local service business. You're buying a system, not a sales pitch.

Getting reports full of clicks and form fills, but still can't say which jobs the ads paid for?

→Most management stops at the form submission. I track the whole line — search to lead to booked appointment to completed job to revenue — so we optimise against money, not clicks.

Leads coming in, but half of them go cold before anyone calls them back?

→The engine includes AI-powered follow-up that responds while the homeowner is still deciding, so the leads you already paid for turn into appointments instead of voicemails.
Who I Help

Built for local service businesses

If your revenue depends on the phone ringing and the calendar filling up, we should talk.

Plumbers

Emergency calls and booked service jobs.

Roofers

High-ticket repair and replacement leads.

HVAC Companies

Install and maintenance demand, year-round.

Concrete Companies

Driveways, patios, and project quotes.

Other Local Services

Any trade that wins on more booked work.

How I Help

Six levers that put work on your calendar

Everything I do points at one number: booked jobs. No vanity metrics, no jargon.

01

Google Ads Management

Search campaigns built to catch people the moment they're looking for your service, in your area, ready to call.

02

Local Service Ads Management

Get the Google Guaranteed badge and pay per lead, not per click. I handle setup, verification, and bidding.

03

Local SEO

Google Business Profile, map pack rankings and local landing pages, so you keep showing up for nearby searches without paying for every click.

04

Conversion Tracking & Reporting

Every call and form tracked back to the dollar, with plain-English reports so you always know what's working.

05

Landing Page Optimization

Turn clicks into calls with pages built to make booking the obvious next step, not a maze.

06

Analytics & CRM Analysis

I care about leads, yes, but I care more about the booked jobs that come from them. I dig into your analytics and CRM to track which leads actually turn into paying work, so we optimize for revenue, not just form fills.

The system

What the engine actually optimises

Anyone can buy clicks. The difference is how far down the line you measure and manage.

Commodity Google AdsOptimises click → form submission, then calls it a win and sends you a report.
The LocalRevenueEngine SystemOptimises search → lead → qualified opportunity → booked appointment → completed job → revenue.
Stage 01

Search

Campaigns built around the searches that come from people ready to hire, not people researching.

Stage 02

Lead

Landing pages and call tracking built to convert the click into a real enquiry.

Where most agencies stop
Stage 03

Qualified opportunity

Junk, spam and out-of-area enquiries separated out, so the numbers reflect real potential jobs.

Stage 04

Booked appointment

AI-powered follow-up responds fast and keeps chasing, so paid-for leads land on the calendar.

Stage 05

Completed job

Bookings matched back to the jobs your crews actually run and close.

Stage 06

Revenue

Spend read against booked revenue, so budget moves toward the services and areas that pay.

Every stage feeds the one before it. When we can see which searches become revenue, the account stops being a cost per lead exercise and starts being a booked-job engine.

Proof

Results, not adjectives

The only number that matters to you is booked jobs. Here's the evidence.

Case study 01 · Plumbing & HVAC

Plumbing & HVAC company — Las Vegas, NV

A full Google Ads account rebuild after a top-to-bottom audit.
Feb 2026 · audited
Mar 2026 · took over
Anonymized client ServiceTitan dashboard: 90% call booking rate, 59% conversion rate, revenue trending up since takeover
Client ServiceTitan dashboard · highlights added
90%
Call booking rate
59%
Total conversion rate
$946
Avg closed ticket
↑
Revenue trending up since takeover

What the February audit found

✗ No proper negative keyword list tailored to the industry, so budget bled on irrelevant searches.
✗ Conversion tracking that didn't attribute to real business goals.
✗ Location targeting set far too wide for a local service area.
✗ Scattered service setup across campaigns and ad groups.
✗ Keywords skewed to informational searches with low local, transactional intent.
✗ Over-reliant on Performance Max — 80% of spend, driving low-quality leads.

The rebuild

✓ Built a tailored negative keyword list to stop wasted spend.
✓ Rebuilt conversion tracking around real booked-job goals.
✓ Tightened location targeting to the true service area.
✓ Restructured campaigns and ad groups cleanly by service.
✓ Refocused keywords on high-intent, local, transactional searches.
✓ Cut the Performance Max over-reliance in favor of intent-driven Search.
Case study 02 · Plumbing

Plumbing company — Dallas–Fort Worth, TX

Plenty of leads, poor quality. Rebuilt the account to chase booked jobs, not raw volume.
Jan 2026 · took over
Anonymized client Google Ads account: cost and conversions scaling after the January 2026 takeover, with budget increased in June 2026
Client Google Ads account · identifying details redacted, highlights added
The honest part

Conversions dipped right after the cleanup — on purpose. We traded a flood of junk leads for fewer, higher-quality ones that actually convert into booked jobs. By June 2026 that quality showed up in revenue, so we scaled budget across more services and offers.

↑
Lead quality
↑
Leads-to-jobs rate
Search
Rebalanced from PMAX-first
Jun '26
Budget scaled on top segments

What I found

✗ High lead volume, but very poor quality.
✗ No content suitability controls, so ads showed on parked domains.
✗ Location targeting set to include people merely "interested in" the area.
✗ No negative keyword lists, universal or industry-specific.
✗ No regular hygiene on search terms.
✗ Performance Max dominated the account; Search wasn't prioritized, with broad match and heavy AI Max reliance.

The rebuild

✓ Applied content suitability and removed parked-domain placements.
✓ Switched location targeting to presence-only, people actually in the service area.
✓ Built universal and industry-specific negative keyword lists.
✓ Put ongoing search-terms hygiene in place.
✓ Rebalanced budget toward Search, away from Performance Max.
✓ Tightened match types and dialed back broad match and AI Max.
Case study 03 · Plumbing & HVAC

Plumbing & HVAC company — Calgary, AB

The same LocalRevenueEngine System, applied again: cleaner tracking, cleaner traffic, compounding results.
Same LocalRevenueEngine
system, applied
Anonymized client Google Ads account showing conversions in a sustained uptrend
Client Google Ads account · identifying details redacted, highlights added
What the trend means

As conversions climbed, lead quality climbed with them — more of those leads turned into completed, higher-value jobs. With ROI rising from the tailored service campaigns, we stayed flexible with budget and leaned into seasonal offers to dominate peak demand.

↑
Conversions in a sustained uptrend
↑
Lead quality & job completion
ROI+
Flexible, winner-led budgets
Seasonal
Offers to own peak demand

What I found

✗ Conversion tracking not optimized for phone calls, calendar appointments, or form submissions.
✗ A negative keyword list existed, but search-terms report hygiene was inconsistent.
✗ No placement exclusions, so Performance Max ran on non-English sites and parked domains.

The rebuild

✓ Rebuilt conversion tracking around calls, calendar appointments, and form submissions.
✓ Put consistent search-terms hygiene in place to keep the negative list sharp.
✓ Added placement exclusions to keep Performance Max off non-English sites and parked domains.
Testimonials

Trusted by clients and partners

“

I've worked with JJ for years. He is an expert strategist and his team has helped us scale Google Ads campaigns for countless clients. If you need a premiere marketing partner, Done For Locals is the one to choose!

TA
Trevor Anderson
Owner · Anderson Collaborative
“

JJ took the time to understand our business goals… analysed data to identify new opportunities and optimised our campaigns to improve results. If you're seeking a knowledgeable and committed professional, I recommend JJ Santos.

SK
Suhail Khan
CEO & Co-founder · Love and Pamper Ltd
Free resources

Steal my tools

Useful even if we never work together. No email wall — just make a copy and go.

Free · Google Sheet

The Local Service Negative Keyword List

Nearly every account I audit is bleeding budget on searches that will never book a job — job seekers, DIY "how-to" queries, competitor names, wrong-service terms. This is the negative keyword list I use to plug those leaks. Drop it into your Google Ads account today and stop paying for clicks that can't convert.

Get the free list →
Opens a copy straight into your Google Drive · no email needed
Free · Google Sheet

The Placement Exclusions List (+ Kids' YouTube Channels)

Performance Max and Display love to burn budget on junk placements — parked domains, low-quality mobile apps, and kids' YouTube channels where nobody's booking a plumber. This is my ready-to-upload exclusion list, with a big block of kids' channels included, so your ads only show up where real customers are.

Get the free list →
Opens a copy straight into your Google Drive · no email needed
Done-for-you

The system, without the retainer

For owners who want the system without the retainer. One-time products you run yourself, built from the same process I use inside client accounts.

One-time · Template pack

Local Service Google Ads Blueprint

Everything I'd set up on day one of a new account, packaged so you can build it yourself. Copy the templates, follow the structure, and launch on a foundation that's already been tested in real local service accounts.

What's included
✓ Campaign structure templates
✓ Keyword templates
✓ Negative keyword lists
✓ Ad-copy prompts
✓ Landing-page templates
✓ Conversion tracking
Price
$499
One-time · yours to keep
Ask me about this →
Send me a line and I'll tell you straight whether it's the right fit for where you are.
One-time · Account teardown

Google Ads Money Leak Audit

I will identify wasted spend, bad search terms, tracking problems, landing-page issues, conversion opportunities and account structure problems.

What I look at
✓ Wasted spend
✓ Bad search terms
✓ Tracking problems
✓ Landing-page issues
✓ Conversion opportunities
✓ Account structure problems
Price
$299
One-time · yours to keep
Ask me about this →
Send me a line and I'll tell you straight whether it's the right fit for where you are.
One-time · Setup

Google Ads Conversion Tracking Audit & Installation

If your tracking is wrong, every decision after it is wrong too. I check what's firing, what's double-counting and what was never set up, then install clean conversion tracking so calls, forms and bookings all report as real actions you can make decisions on.

What's included
✓ Audit of existing conversions
✓ Call and form tracking installed
✓ Google Tag setup and testing
✓ Duplicate conversions cleaned up
✓ Primary vs secondary actions set
✓ Verification that data is flowing
Price
$49
One-time · yours to keep
Ask me about this →
Send me a line and I'll tell you straight whether it's the right fit for where you are.
One-time · Landing page

Landing Page Audit & Optimization

I'll build a proven optimized landing page design for any local service business.

What's included
✓ Audit of your current page
✓ Proven layout and section order
✓ Headline and offer copy
✓ Call and form placement
✓ Trust and proof elements
✓ Mobile-first design
Price
$79
One-time · yours to keep
Ask me about this →
Send me a line and I'll tell you straight whether it's the right fit for where you are.
About

Hi, I'm John Joseph

I'm a freelance digital marketer who spends all day on one thing: getting local service businesses more booked jobs through Google Ads, Local Service Ads and Local SEO.

After five years inside the agency world, I realized local service businesses don't need another agency sending them reports about clicks, impressions and CTR.

They need someone responsible for the entire journey from Google search to booked job.

That's why I built the Local Revenue Engine — combining Google Ads, Local Service Ads, Local SEO, conversion-focused landing pages, accurate call and revenue tracking, and AI-powered lead follow-up into one customer acquisition system.

Most agencies bury owners in dashboards full of numbers that don't pay the crew. I do the opposite. I run the ads, track every call to the dollar, and report in plain English, so you always know exactly what your money is buying.

I work with a small number of clients at a time on purpose. That means you get an actual specialist in your account, not a junior buried in fifty others. If we work together, your pipeline is my problem too.

FocusGoogle Ads + LSA + Local SEO
Works withUS local service businesses
Experience5+ yrs in paid media
LocationRemote · serving the US
SpecialtyBooked jobs, not vanity metrics
Let's talk

Let's get to know
your business.

Book a free discovery call. No pitch deck, no pressure, just a real conversation about where your jobs come from and where they could come from. You'll leave with a clear idea of what's possible, whether we work together or not.

Book a discovery call →
Prefer to reach out directly?
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@
Email
leads.jayjay@gmail.com
in
LinkedIn
/in/jj-santosads